Build an online
business that makes
room for what matters.

I share what I’ve learned from testing offers, running ads, and creating digital products, including what worked, what cost me money, and what I’d do differently. So you can decide where to start and build something that fits the life you want.

You want more say over your time. And you want income you can count on.

You can picture what that freedom would give you. Figuring out how to get there can feel overwhelming, especially when you already have a full life.

I know what it’s like to want something different and have no idea where to begin.

I’m Dena Betti. I spent more than a decade as a real estate appraiser. After my 14-year-old daughter, Jenna, died in a tragic accident, I started asking a different question about work. What did I want it to make room for? My family and I founded #hersmile Nonprofit in her honor, and I later wrote the bestselling book When Grief and Loss Won’t Shut Up to help others walk with grief.

I got into affiliate marketing in 2020 because I wanted to earn independently and have more flexibility for the work I felt called to do. Since then, I’ve built campaigns, created digital products of my own, mentored other marketers, and earned ClickBank Platinum. I’ve also had campaigns I believed in that didn’t pay for themselves. Both experiences changed how I build.

These days, I look at an idea and ask who it serves, what it would cost to test, and what proof of concept I’d need to see before investing more. That’s the kind of practical thinking I share with my audience, especially if you’re looking at your next chapter and wondering what you could build with the experience you already have.

ClickBank Platinum · Digistore24 · Media Buyer · Course Creator · Author · Founder of #hersmile Nonprofit

Choose Your Business Model and Plan Your First Campaign Test guide covers

Free guides for your first online business

What should you build first? And how will you know if it’s worth pursuing?

Start with two decisions that can save you time and money. Choose an online business model that fits your skills, schedule, and budget. Then plan a small test so you know what you’re looking for before you spend.

Choose Your Business Model · Compare affiliate marketing, digital products, and building an email audience to see what fits where you are today.

Plan Your First Campaign Test · Pick one offer, decide what you want to learn, and know which numbers to check before spending more.

Request the free guides by email

Before you spend more to grow, find what’s holding you back.

What it takes to scale

I’ve run ads that got plenty of clicks and still lost money. Now, before I put more money into a campaign, I ask four questions.

Getting customers

Do you know where your buyers come from and what it costs to reach more people like them?

Turning interest into sales

Where do people drop off between the first click and checkout? When they do buy, what’s left after costs?

Delivering what you promised

Can customers get what they paid for and know what to do next, even on your busiest week?

Keeping the business running

Can you see what needs attention and follow up reliably when the day gets busy?

Exit Plan Radio

Build something of your own
while you’re still working.

On Exit Plan Radio, I join Madison and Mark Vaudreuil for honest conversations about starting a side business when you already have a full-time job and a life outside it.

We talk through how to spot an opportunity in skills you already have, test an idea before building it, and find your first paying customer. We also share the mistakes we’ve made, the tools that save us time, and what we’d do if we only had a few hours a week to get started.

You can begin while you’re still earning a paycheck. Over time, what you build can give you more options for what comes next.

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